About Us

About Us



White Label is Bandung-based online shop for women’s fashion wear. The brand is defined by an essence of femininity, confidence, allure and independent style. Our collection is exclusively hand-picked and crafted by our creative thoughts to be an inspiration for women’s daily wear.


White Label story began when the founder had a vision to introduce multiple collections of chic daily wear into Indonesian tropical condition; where the heat, humidity and everlasting-summer weather is the main influence in Indonesian daily-wear fashion.


White Label started with a small collection that based on friends and family’s feedback of their daily-wear. Effortless, elegant, chic and empowering are the concepts of our collections.


We believe that being well-dressed shouldn’t be only for a special occasion, but it should be the habit on the daily basis. Great outfits can elevate mood and boost self-confidence. Thus, we dedicate to provide daily-wear collections that are fashionable, yet affordable for women in every body shape.


Today, White Label remains true to its origins in providing a collection that empower self-confidence and continuing to provide an opportunity for women to embrace their individuality and the power of expression through their wardrobe.